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Veritas Communications Inc.

A Marketing Communications and Consulting Firm Specializing in Author and Corporate Publicity

The Dreaded Question Publicists Hear Often

The Dreaded Question Publicists Hear Often

It is the most asked question I receive from authors. It comes in many forms. Even if it isn’t asked directly, most authors who are paying for a media campaign wonder if they should. After hearing it so many times […]

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Media Meltdown: Why Truth Matters

Media Meltdown: Why Truth Matters

The stage was set in San Diego. Promises were made. The gay community planned to shut the conference down. They came to protest the hundreds of formerly gay men and women, pastors, counselors, and strugglers attending the Restored Hope Conference. […]

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How to Ruin an Interview

How to Ruin an Interview

I was working with one of my favorite authors at a convention and had some down time before his next interview. Os Guinness is not just an author but a historian and theologian as well. I had a question for […]

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The Biggest Mistakes Guests Make On Interviews

The Biggest Mistakes Guests Make On Interviews

It was years ago but I will never forget it. I was on a local radio station along with the owner of a gym in town. The host asked “Bill” a question and he could not get a single word […]

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Reminders of the Obvious: What We Take for Granted

MediaWise - Reminders of the Obvious: What We Take for Granted

I stood alone at a trailhead and read the sign, “You are entering grizzly habitat.” What was I supposed to do? Carry a gun? Bear spray? Put bells on my shoes? Perhaps I have been foolish all the times I […]

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Be Likable, the Art of Doing a Good Interview

Be Likable, the Art of Doing a Good Interview

Ken was a new believer. His job was to program our radio stations. He was good. I was young. I paid attention to what he said because I wanted to learn. One day he said, “You know what Don? Common […]

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Know Your Limits: How Opportunity Can Outpace Wisdom

Know Your Limits: How Opportunity Can Outpace Wisdom

I made some terrible choices that day. In my mid 20s at the time, I was eager to climb the North Palisade in the Eastern Sierra. At 14,242 feet, it stands as a worthy sentinel above other jagged peaks. It […]

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Finding Our Way in the Dark: Making Discomfort Your Friend

Finding Our Way in the Dark: Making Discomfort Your Friend

It rained all night. My tent was soaked. Earlier that day I tossed my backpack on the Durango-Silverton narrow-gauge railway car and climbed aboard. The train began its clickety-clack along the Animas River in Colorado’s San Juan Mountains. After two-and-and […]

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What Makes You an Interesting Guest?

What Makes You an Interesting Guest

“A good interview has rhythm to it, back and forth. Authors who are good at interviews answer the question I ask, not five questions at once.” My friend and colleague, Greg Bullen at WMPC Radio, is a pro at asking […]

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How to Answer Difficult Questions on Interviews

How to Answer Difficult Questions on Interviews

I was a naive 27-year-old who had no business being where I was. Leaving graduate school in Southern California for a battlefield in the Middle East made no sense to me but there I was. The southern part of Lebanon […]

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