Veritas helps authors, pub- lishers and organizations gain exposure for their products or services by providing them with:

• Media consulting

• Copy writing

• Media releases

• Facts sheets and media questions

• Quick releases (generally overnight and tied to a time-sensitive event)

• Interview training and scheduling (radio and television)

• Pre-publication print and trade distribution

• Custom websites and electronic communication solutions

A Veritas broadcast media campaign generally typically runs four months and includes reading each manuscript or finished book and then writing a media release, generating suggested media questions, an author bio / introduction and fact or quote sheets.

Veritas also creates media materials to coincide with current events, news, or real-world trends.  Our releases are not book reviews, but are designed to serve as a "hook" to attract the attention and interest of hosts, producers or editors.  A Veritas media campaign also includes up to sixty-minutes of direct one-on-one telephone coaching for authors who want to make the most of their media experience.

Costs: Competitive prices will be proposed based upon the scope of the desired services and type of media campaign.

Results: Media campaigns can produce as many as 100 interviews, but will typically generate between 20 and 50 interviews.  Results will vary due to a book’s subject matter, timeliness of the topic, packaging (cover design and title), author personality, and the availability of the author for interviews.

Timing: The first several months after the release of a book are the most important. Nevertheless, some books and authors with hard-hitting issues can also do well through a targeted media approach.  Most interviews last between 15 and 60 minutes. The majority of radio and television interviews occur during weekdays. We encourage authors to make themselves available on short notice and expect some early morning interviews.

Suggestions: Read your book thoroughly before doing your first interview. It is many months between the time you write your book and the time it is available to the public. Identify key points you want to make in each media interview. Keep a marked-up copy of your book and materials with you for every radio interview.