Interviews can Make a Difference
- Post By: Landon Otis
- Date:
- Category: Blog, MediaWise
“We do publicity because it makes our authors happy,” one publisher told me. “It doesn’t sell books.” That matter-of-fact comment from someone I respect was like a hit to the solar plexus. For nearly three decades I have been setting […]
Read MoreThe Fear Factor: 5 Things That Can Go Wrong In An Interview
It was sometime in 2012 when the idea started to germinate. At the time it seemed like a distant possibility. I thought, “Can I do it?” It would take near-perfect weather, remaining injury-free, and a determination to reach a goal […]
Read MoreWhen Your Media Plans Don’t Go As Planned
My wife and I were soundly asleep in the Sacramento Airport a few weeks ago during a six hour layover. Well, maybe not soundly but at least it was quiet until some lady showed up and decided she needed to […]
Read MoreMicroaggressions: Walking on Eggshells in Interviews
Jesus blasted the religious leaders with a verbal lashing that sent them reeling. It seems they felt his followers needed to wash their hands more often. Whether he was being defensive for his followers are just sick and tired of […]
Read MoreThe Dreaded Question Publicists Hear Often
- Post By: Landon Otis
- Date:
- Category: MediaWise
It is the most asked question I receive from authors. It comes in many forms. Even if it isn’t asked directly, most authors who are paying for a media campaign wonder if they should. After hearing it so many times […]
Read MoreMedia Meltdown: Why Truth Matters
The stage was set in San Diego. Promises were made. The gay community planned to shut the conference down. They came to protest the hundreds of formerly gay men and women, pastors, counselors, and strugglers attending the Restored Hope Conference. […]
Read MoreHow to Ruin an Interview
I was working with one of my favorite authors at a convention and had some down time before his next interview. Os Guinness is not just an author but a historian and theologian as well. I had a question for […]
Read MoreThe Biggest Mistakes Guests Make On Interviews
It was years ago but I will never forget it. I was on a local radio station along with the owner of a gym in town. The host asked “Bill” a question and he could not get a single word […]
Read MoreReminders of the Obvious: What We Take for Granted
I stood alone at a trailhead and read the sign, “You are entering grizzly habitat.” What was I supposed to do? Carry a gun? Bear spray? Put bells on my shoes? Perhaps I have been foolish all the times I […]
Read MoreBe Likable, the Art of Doing a Good Interview
Ken was a new believer. His job was to program our radio stations. He was good. I was young. I paid attention to what he said because I wanted to learn. One day he said, “You know what Don? Common […]
Read More