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Veritas Communications Inc.

A Marketing Communications and Consulting Firm Specializing in Author and Corporate Publicity

Fake News, Real News, Your News; How to Communicate for Best Results

MediaWise - Fake News, Real News, Your News; How to Communicate for Best Results

This Facebook notice popped up as I signed in: “How to spot fake news.” When I was a kid, news was news, or so I thought. Now, it seems everyone has an opinion or a spin. The effect of all […]

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Selling Self, Selling Ideas, Selling Books

MediaWise

One of the questions I am asked most frequently is, “Do interviews help sell books?” My answer is always the same, “Sometimes.” This is clearly not the answer most people want to hear. Publicity is not a hard science; it […]

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What are Interviewers Looking for in a Guest?

MediaWise

I received a call from radio host in Portland. She was livid. She said, “Your guest was asleep when I called her for the show this morning. Then, she answered questions like she didn’t know the topic of her own […]

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Five Ways to Maximize Your Media Interviews

MediaWise

P.T. Barnum once quipped, “Without promotion, something terrible happens… nothing!” And without trying to be sacrilegious, even Jesus had a front man; John the Baptist prepared the way for Him. Why should you and I be any different with our […]

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